Public Relations in India has experienced phenomenal growth since the 1990s. Over the years, as companies realized the rising importance of communicating efficiently with their target audience and increasing their brand presence, they began to opt for Public Relations to fulfill all their publicity requirements. ‘Public Relations’ refers to

The perceived image of a company can make it or break it. A good image is an essential element for the proper functioning of any organization be it a multi-national company or a small and medium enterprise. However, there are times when the company has to face the blues

What is a PR Firm? Public Relations is a dynamic field that involves promoting the image of organisations in a planned manner. Every company no matter how big or small thrives on the goodwill it creates for itself to sustain the cut-throat competition and climb the ladder of success.