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Marketing and Public Relations are both instrumental to the success and healthy sustenance of a company. Conventionally, Marketing refers to the process through which a company communicates the value of the product to its customers in order to eventually spike the sales and satisfy its patrons. It focusses on

Crisis Communication is an aspect of Public Relations that is carefully-designed to shield companies whose reputation is at stake. It protects individuals, companies and organisations against the unwanted threats that might hamper their goodwill in the market. This blog post gives an in-depth explanation about ‘What is Crisis Communication’.

People often get confused with the terms, ‘Media Relations’ and ‘Public Relations’ as they seem to exude similar meaning but in reality, are two different terms. Many professionals do not understand the correct usage and end up treating these expressions in the wrong context. This blog post provides an

Public Relations in India has experienced phenomenal growth since the 1990s. Over the years, as companies realized the rising importance of communicating efficiently with their target audience and increasing their brand presence, they began to opt for Public Relations to fulfill all their publicity requirements. ‘Public Relations’ refers to

The perceived image of a company can make it or break it. A good image is an essential element for the proper functioning of any organization be it a multi-national company or a small and medium enterprise. However, there are times when the company has to face the blues