Digital Media Gaining Prominence in India

Growth of digital media in IndiaInternet is responsible for changing the way information is being shared along with augmenting the digital media presence. With the growing inroads to modern tactics, digital media in India is helping businesses to bring creativity in the marketing of their services. Analysts are of the opinion that realizing the potential of digital media, India Inc initiated its adoption in their day to day business practices to push faster growth.

Why is digital media relevant for us?

As a concept, digital media is excellent as it offers a brand all the possible opportunities to start an engagement with the audiences. But, when digital media is viewed in regard to India, then the decision lies solely in the hands of the target audience.

Hence, it won’t be incorrect to say that the growth of digital media in India is justified by its usage.

In the past few years, a lot of stress has been placed on the technological advancements for pushing developments across domains. Finally, the Internet has started to deliver revenues with majority of Indians preferring to use their smartphones, laptops, tablets to listen to music, watch movies, TV shows or even cricket match.

Statistics suggest that India is among the top five countries across the globe with highest number of Internet users. In simple words, the growing population is one of the driving factors for pushing the growth of digital media in India.

Most of the broadcasters are augmenting their focus on the digital media and many of them are creating exclusive content for it. Now, there could not be better news for the digital media.

Is it beneficial in the long run?

Digital media has no real boundaries. It serves both internal and external audiences. It is considered as a cost efficient method for its reach and accurate measurement tools.

Only digital marketing is equipped to judge where the leads are coming from. Efficient use of analytical tools such as Analytics from Google will prove helpful in taking decision regarding expenditure. This is also one of the reasons why many companies, irrespective of their size, are fast adopting different digital marketing methods to tap audiences by meeting requirements and generating good quality content.

This is a great way to save money and narrow down the interested audience base.

Some of its key benefits in an organization are –

  • Better information disbursement.
  • Improved employee productivity.
  • Higher number of satisfied clients.
  •  Brand positioning.
  • Augmented sales.
  • Lowered costs.

Why social media is a crucial part of the digital media landscape in India?

One of the other important factors to consider when judging the outreach of digital media in India is how the web is being used. Internet is consistently being used for accessing the social networking platforms in rural and urban areas. Popular websites such as Facebook, twitter, LinkedIn are witnessing high adoption rates.

Many businesses are aiming to cash in digital media boom to register growth. Whether you are a corporate or a startup, online media has the potential to help any business attain growth. In fact, many corporates are using digital public relations to deliver clever marketing campaigns and maximize productivity.

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