In this era, the online or electronic public relation mechanism have outsmarted the traditional public relation in a matter of few years. Even the PR technologies are being upgraded into newer versions where it has evolved into the PR 2.0. With the advanced internet tools, the agencies are able to establish a two way communication process between the company and its target customer that was not possible in the previous PR systems. Through the E-PR the promotion have become tad easier and it can also help is restoring the social media crisis when the online reputation is tarnished. Public Relation Agency in India has expanded exponentially with the onset of the 21st Century. More and more organizations are getting involved in the various sectors of the Indian economy and transforming the country into the digital India. These days the approach of the agencies in India is to strive forward to integrate communication with the distribution channels so that the target audience comes across all the promotion and details of the brands that are being promoted.
With the world so digitized and the people are getting overloaded with the information, finding the correct information is like finding a needle in the haystack. The Electronic Public Relations should ensure that the targeted audiences are guided towards the right information or the platform that gives the right information. They also need to be the community that can be able to make good predictions. The purpose and the goals should be clear before the agency makes an approach to the public. At the time of hiring of the PR agency they need to look forward to their requirements that is tune with their budgets and the services that can be offered by the agencies shall not exceed the predetermined cost. Moreover the benefits coming out should help in the wealth creation process.
The agency’s work culture and that of the company should be able to blend together; in other words their need to be cooperation in the working culture of both the hirer and the agency that is hired. The target of the public relation agency in India should be to promote the company that should transcend the national boundaries; they should make the company globally competitive. This requires focusing upon the ideas that can allow them to campaign the company in different countries without incurring too much travelling cost. For this they need to have media connections in other countries that could help the company to get published in the social or traditional media platforms of the other countries. Wherever possible if needed the agency should work upon changing the behavior of the company towards the audience if it’s in the best interest of the company. They need to educate both the audience about the company and also the company that needs to know what does the audience wants to listen. A good PR is one that not only promotes a growing or existing brands of the company but also new brands or startup.