Over the past few years, the Social Media landscape has undergone tremendous changes. Hence, it can be a challenging task to find out which Social Media tactics are going to deliver results for your business as there are no steadfast rules followed in this space.
Don’t worry, you can manage to get a lot out of the Social Web by simply being creative and using new and relevant strategies that others haven’t explored yet. So, if you love to leverage the Social Media for your benefit, it is an absolute must that you know what works for you. Here are a few, simple, yet effective, Social Media tactics you should definitely start using at the earliest.
Leverage Infographics on Pinterest
Believe it or not, Infographics make a tall impression on Pinterest, irrespective of the target audience. When Infographics are released by an organisation, it should try to make people share it through the Social Web. This can be done by adding a social sharing button on the Infographics page. This simple trick should be used by organisations to enhance their Infographic traffic from Pinterest and bag more pins.
Bolster your fan base
Although, there are innumerable short-term strategies, if you are looking for long-term results, use a creative approach. You can ask your readers to follow you on Twitter and Facebook in order to read the remaining content. They can resume reading the content by clicking ‘no thanks’ if they aren’t interested in following you. Studies prove that this strategy is beneficial and accounts for over 30-40% of the overall traffic within a year.
Be smart and collect emails on Facebook
Many organisations are spending their money on Facebook through advertisements that direct the audiences either to their site or fan page. It is shocking, but true that many of them are losing money from the Facebook campaigns. So, the best strategy to use Facebook is to create a page within the fan page. Collecting emails within your Facebook fan page is an excellent idea as it helps you to drive relevant traffic back to your website.
Time it Right
Many organisations often ask – When is the right time to post on the Facebook wall or put out a tweet? There are varied free Social Media tools that provide in-depth reporting about what the most appropriate time to post is based on the users’ presence.
Rank your Social Media platforms
Using popular keywords for your Twitter account’s name will help your business to rank better. This strategy can bring desired results when your Twitter profile is popular and the used keyword bears resemblance to the tweet content.
Link your YouTube videos
Always end your YouTube videos with another video. We understand that it may require some production work, but it is worth the effort. This tactic has helped many businesses and individuals to boost the popularity of their YouTube channel.
On an average, users spend nearly 3.6 hours in a day on varied Social Media sites, which accounts for approximately 25% of the time we are awake. The crux is that Social Media is growing fast and you can’t ignore it. So, it’s time to think outside the box and inculcate creativity in your thought process and social media strategy.
So, are you going to implement these tactics to push the growth of your business? You can share your opinion in the comments below.