Although there are companies that prefer to opt for ‘stealth mode’, but for most of the businesses these days press is a key way to enhance brand awareness and bring on board new clients. Irrespective of a venture, be it for a recently launched company or an MNC, chances
B2B Public Relations
Keeping a close track of the progress in a PR campaign isn’t an easy task. Mostly because you can’t always put a figure or number, say leading PR agencies, to brand awareness and influencing the audience. Another vexing issue is that the numbers that are thrown up, most often
With more and more customers turning to social media channels – Facebook, Twitter etc – to connect with brands, post queries and criticisms, companies are fast realising the importance of client servicing. Leading PR agencies that provide community engagement services are of the opinion that social customer service can
Imagine you create a media pitch and it is automatically sent to journalists? As unbelievable as it may sound but there are many PR functions that can be automated. In fact, many top PR firms in Delhi are providing a series of personalised services with the focus upon automation
It is easy to mix up – if you put aside the draw and visibility of bylines — the roles and responsibilities of a journalist and a publicist. There’s no denying that both the positions demand extensive writing skills, ability to interview subjects and build relationships, but the objectives