brand awareness

The vagaries of crisis management rules demand emphasis on how to get up, get ready and move again. Often a crisis is averted or controlled, without a plan for the next ‘big’ step. It’s not just about extinguishing the blaze, only – it’s also about regaining stakeholders’ trust and

Why people prefer to choose certain brands time and again? Why BMW, Adidas, Apple, Wal-Mart are considered as the most loved brands? The reason is simple. Consumers prefer to associate with businesses that are consistent with their performance and reputation. Since ‘brand consistency’ is imperative for every business, realising