leading PR agencies in India

All leading PR agencies try and aim for a ‘star’ team capable of being consistent in its performance. This is an opportunity as well as a challenge, particularly when a PR firm transits from being a small to a large full-service agency. As a team grows in size and

PR has largely become democratised. Brands are no longer tight-fisted and wanting to ‘control’ how they are perceived in the public domain. The Internet, rising mobile penetration, technological advancement and increasing use of social tools have off late influenced the working culture of PR agencies greatly. Industry veterans believe that brands

Using Internet of Things (IoT) is no more an alien concept. In fact, it is undergoing fast transformation and is driven by the idea of making things happen right here, right now. Believe it or not, IoT is present everywhere – it may be in your pocket and probably

Social Media and publicity work in close coordination with each other. In fact, both these communication-focussed entities work hand in hand. A response-driven community management for a business has the potential to counter a crisis situation and also help the public relations agencies achieve desired result. Nowadays, most audiences