Value 360 Communications sees an extraordinary start for 2015 as it bags 46 premier accounts

Year 2015 started with a Big Bang for Value 360 Communications Pvt. Ltd, when the company added to its portfolio an array of premier accounts. The popular retainer accounts added in the opening quarter are Paladion, RocknShop, Zoomcar, American Swan, Zebpay, William & Grant’s, Junglee Games, Stayzilla.com, MeraEvents.com, IPay, Via.com, DS Group, Attune Technologies, Faaso’s, SAR Group, Embibe, Zop Now, Tolexo and FranklyMe.

“We are extremely pleased to be the partner of choice for such marquee brands across diverse domains. Since genesis, we have incessantly excelled in providing strategic communications consultancy, intelligent multi-dimensional campaigns and best of breed methodologies to clients across genres. We hope to successfully align this expertise into the work that we do for these new clients,” said Kunal Kishore Sinha, Founder Director, Value 360 Communications.The company that averagely acquires seven to ten clients per month has seen a substantial growth of 60% in year 2014-15.

The company is currently focussing on enriching its portfolio with more brands. “Validating its name, Value 360 will keep helping businesses by adding value within and beyond traditional vanilla PR, ‘the 360 degree way’,” he added.

The agency is also one of the few future-ready companies to invest in a digital marketing team. The team not just encompasses digital marketers and social media marketing professionals, but also has engineers capable of coding and creating digital content, web properties and mobile apps.

TaxiforSure appoints Value 360 Communications as PR partner

TaxiforSure, an aggregator of car rentals and taxis in India, has appointed Value 360 Communications as its strategic communication partner to manage all external communications and public relations activities across India.

Value 360 Communications will build brand awareness and manage the company’s reputation as it looks forward to expand its reach in North, West and South India, with the overall objective to give customers a reliable, easily accessible and safe taxi ride.

On awarding the business to Value 360 Communications, Aprameya Radhakrishna, Founder and Director, TaxiforSure said, “We were looking for an agency that could partner with us closely in our growth story. Value 360 Communications’ deep public relations expertise, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in strengthening our presence in Bangalore and further help our communication efforts while expanding into the northern and western markets.”

Manisha Choudhary, Director, Value 360 Communications added here, “We are looking forward to develop persuasive PR activities to connect with TaxiforSure’s target audience. Our successful experience and key learning of startup businesses will help us achieve the brand’s communication objectives.TaxiforSure comes across as a good quality service provider to resolve commuting problems faced by a majority of travelers on a daily basis.”

Value 360 Communications is an affiliate of Huntsworth. The agency’s five offices in India will work with TaxiforSure on a nationwide mandate, spearheaded by the New Delhi office.

Source:
http://www.exchange4media.com/49684_taxiforsure-appoints-value-360-comm-as-pr-partner.html

Value 360 Communications joins hands with ‘CRPF Half Marathon-Run for Unity’ as the digital support partner

The digital media division of Value 360 Communications, one of India’s leading Public Relations Consultancies has joined hands with the noble initiative undertaken by the Central Reserve Police Force: the ‘CRPF Marathon-Run for Unity.’ The agency will provide innovative and strategic digital and social media support for the event being held on the 12th of October 2014, in New Delhi. Value 360 Communications will chart the digital media communication strategy for the event which seeks to revisit the saga of valiant Indian soldiers whose contributions towards the country and society often fade into oblivion.

crpf half marathon 2014

Speaking on the tie-up, Kunal Kishore Sinha, Founder-Director at Value 360 Communications, said, “We are indeed honoured and proud to be the exclusive digital media partners for this unique and venerable initiative being undertaken by the CRPF. With our team of highly-trained and sensitized social and digital media experts, we hope to do complete justice to the true spirit of the armed forces while creating adequate momentum for the main event. The objective of our association with the CRPF is to turn the spotlight on the courage, valor, gallantry, sincerity and selflessness demonstrated by the forces. It truly deserves the nation’s salute.”

The CRPF Half Marathon-Run for Unity will be flagged off by cricketing legend and Padma Vibhushan awardee, Sachin Tendulkar. The Half Marathon is anticipated to be a mega event, where the people of India will be able to run side by side with the jawans of the CRPF in a manifestation of their unity, solidarity and respect. The Marathon will start at the Jawaharlal Nehru Stadium, and advancing the race ahead, the route will turn towards the iconic India Gate.

Source:
http://firstreport.in/value-360-communications-joins-hands-with-crpf-half-marathon-run-for-unity-as-the-digital-support-partner/

OLX.in’s Initiative ‘Every Mother Counts’ Bags the Public Relations Abby Award at Goafest 2014 for Value 360 Communications

Bestowed with the Bronze Metal in recognition of the high impact integrated initiative led by PR

Value 360 Communications, India’s leading Public Relations Consultancy, has been felicitated with the Public Relations Abby Awards for OLX.in’s 2013 Mother’s Day initiative, ‘Every Mother Counts’. The multi-media integrated initiative was conceived and implemented by various partners of OLX.in, India’s number one marketplace, with Value 360 Communications driving the PR strategy and dissemination as the company’s communication partner.

‘Every Mother Counts’ was aimed at creating awareness about the value of used goods, and became highly successful because of its strong underlying social message. The goods collected as part of the initiative were gifted to underprivileged mothers at an event graced by veteran actor Sharmila Tagore.

The Bronze metal at Goafest 2014 recognised the tremendous response the initiative received across digital, print, and electronic media in effectively reaching out to the economically underprivileged sections of society. It was presented on the third and final day of the Goafest 2014 – held from 29th-31st May, 2014 – at The Grand Hyatt, Bambolim, North Goa.

The initiative spun around the idea of celebrating motherhood among those who are often neglected in society, and resonated strongly with people from different parts of the country. ‘Every Mother Counts’ asked donors to give away goods that they do not use to designated collection centres set up at public places in the four cities of Delhi, Mumbai, Kolkata, and Bangalore.

Amarjit Batra, CEO, OLX.in said, “Every Mother Counts has been a path breaking initiative for us in terms of its reach and desired impact. 600 donors participated in the initiative with 3000 gifts, which were then distributed among slum children in 40 slum areas in these cities. The gifts were received by several underprivileged mothers that made them feel cherished and honoured through this gesture. We were extremely pleased with the heartwarming response the initiative received. ‘Every Mother Counts’ was led by Value 360 Communications on the PR front and it succinctly and convincingly spread the message of how surplus goods can come to better use when they reach the right hands.”

The initiative registered a significant impact across all streams of the media with expansive coverage in Hindustan Times, The Hindu, The Financial Express, Mail Today besides regional print media. It was featured on Press Trust of India, and received digital coverage on afaqs, indiantelevision.com etc. Amarjit Batra was also featured in one of India’s leading business channels, CNBC Awaaz, in an exclusive electronic coverage for the initiative.

Acknowledging this honour, a visibly proud Kunal Kishore Sinha, Founder-Director at Value 360 Communications said, “When we were brainstorming to conceptualize this winning initiative, our intention was to clearly inspire mass consciousness. We were committed in ensuring maximum voluntary participation from donors while staying true to our client OLX.in’s motive of putting second hand goods to meaningful use. “Every Mother Counts” seamlessly translated this idea into a thought-provoking and touching initiative which scored on all fronts- garnering mass appeal, awakening public consciousness towards a significant but overlooked section of society as well as creating a distinct buzz in the media.”

“As a communications partner to top notch brands, we look forward to contributing with such value-based initiatives that help them break out of the clutter and foster their unique market identity. Incisive, intrusive and persuasive ideas will always strike a chord with a clearly-defined target audience and that is what we bring to the table,” he added.

The award, often deemed as the Oscar-equivalent of Indian ad award ceremonies was received in the category of Integrated initiative led by PR. The Abby Awards recognise excellence of creative talent, evaluated by an eminent jury from the advertising and communications industry. It has entries competing from Pakistan, Bangladesh, Nepal and Sri Lanka apart from India.

An affiliate of Huntsworth, Value 360 Communications has helped more than 100 brands from across the world to realise their corporate communication requirements since its inception. The agency specialises in new and traditional media promotions, event management, crisis management, media relations, integrated marketing and strategic counsel.

‘Every Mother Counts’ for OLX.in saw it coming together with the hyperlocalised marketplace for a truly innovative that was initiative sensitive in its social intention and extremely impactful in its execution and penetration.

Source:
http://businesswireindia.com/news/news-details/olxins-initiative-%E2%80%98every-mother-counts-bagspublic-relations-abby-award/39635