Online PR

Competition among businesses in the current global and ultra-connected world is Godzilla. New ideas and enterprises are launched daily, yet 90% of the businesses are unable to make a mark. So how should an enterprise/brand ensure it is part of the successful 10%? One of the quickest and sure-shot

Brands are increasingly keeping a tab on the coveted millennial market because of their ability to influence, growing size, consumers’ rising income levels and ever-increasing appetite for the digital media. With changing times, marketers have shifted their attention to GenZ who grew up in a social, mobile and digitally

Conventional wisdom suggests that corporate brand building is all about bringing value to a business by using popular tactics such as awareness, loyalty and preference. While consistency is an integral part of the corporate brand building, the principle that branding ensures company’s long-term survival and market leadership form the