The key to a business’s well-being is customer retention. It requires single-minded, focussed commitment to building long-term relationships with them to be able to keep one’s head above the crowd. Retaining existing clients as opposed to acquiring new ones is definitely more cost-efficient and profitable in the long run.
Conventional wisdom suggests that corporate brand building is all about bringing value to a business by using popular tactics such as awareness, loyalty and preference. While consistency is an integral part of the corporate brand building, the principle that branding ensures company’s long-term survival and market leadership form the