Public Relations

Like in other industries, PR has also gone through its own round of mergers and acquisitions (M&As). Point to note, buyers’ diversity is ruling PR M&As with companies from altogether different backgrounds showing keen interest. This represents a changing landscape for PR agencies. Industry insiders are of the belief

Earlier this year, the ‘Stories by Flipkart’ portal was talk of the town when it was cleverly used to announce the exit of Sachin Bansal and Binny Bansal resuming office as the CEO of the eCommerce giant. Immediately stakeholders were drawn towards the platform that highlights a mix of

PR has largely become democratised. Brands are no longer tight-fisted and wanting to ‘control’ how they are perceived in the public domain. The Internet, rising mobile penetration, technological advancement and increasing use of social tools have off late influenced the working culture of PR agencies greatly. Industry veterans believe that brands

Brand building is a lifetime commitment made to clients and Rome wasn’t built in a day. It requires time, consistent determination and strategy-focussed planning to achieve tangible results comprising enhanced client satisfaction, curtailed price sensitivity, higher repeat business, and lowered client defections. In today’s competitive business world plagued by

For a company, PR encompasses the official communication that goes out across stakeholders, a bouquet of content for which it is accountable. In such a situation, this makes it important for the business to ensure that every PR activity is carried out properly and preparations are made in advance