The Social Media space is booming with more and more individuals and brands using it to meet their communication requirements. At times, understanding the purpose of every channel and the kind of content that is suitable for them becomes challenging.
There are several types of social media networks existing today but the goal for all is common – relationship building. Some help you identify and connect with like minded people, some focus on instant communication, while others allow you to showcase creativity.
When you plan on getting involved in social media marketing, Facebook, Twitter and LinkedIn are the first sites that come to your mind. However, the scope of social networks is vast and it is essential that you understand all the different types of social media in order to reap maximum benefits from the same.
Also read: What is Social Media
Different Types of Social Media
Most of you exist on at least two social networks. These allow you to stay connected with other individuals through a profile. You can interact with users, upload pictures, and create groups etc. Facebook and LinkedIn come under this type.
These portals enable individuals to share news items and links. Users are given the opportunity to vote on articles they enjoy reading and basis the number of votes on every article, the rank of the article is determined. News items with highest votes get displayed prominently.
Short updates are sent out to individuals who are subscribed to your profile or page. These are used for the purpose of crisp and instant communication. Twitter is the most popular platform under this type.
These are used to manage links of various web pages and sites on the Internet. Tagged links are easy to find and help increase popularity among users. The website links that interest the users can be saved with the help of bookmarking sites.
Audio, video and image files are shared on these portals. Additional features for commenting, liking and creating profiles are also offered by these services. YouTube is the most popular type of media sharing network.
Blog Comments and Forums
These services allow members to initiate discussions and provide opinions on certain topics. Question answers are posted on forums giving users the opportunity to find answers to their queries. When it comes to blogs, information is provided to the reader, reading which, users can give in their comments.
While these are the six kinds of social media networks, one service may overlap with the other. For instance, Facebook also allows you to create status updates, which is a micro blogging service. To use suitable content for every type of network, it is suggested that you make use of social media services offered by a PR company. They take care of your integrated marketing communication efforts and ensure that your brand gets visibility.
Also Read: Types of Public Relations Tools