The digital media division of Value 360 Communications, one of India’s leading Public Relations Consultancies has joined hands with the noble initiative undertaken by the Central Reserve Police Force: the ‘CRPF Marathon-Run for Unity.’ The agency will provide innovative and strategic digital and social media support for the event being held on the 12th of October 2014, in New Delhi. Value 360 Communications will chart the digital media communication strategy for the event which seeks to revisit the saga of valiant Indian soldiers whose contributions towards the country and society often fade into oblivion.
Speaking on the tie-up, Kunal Kishore Sinha, Founder-Director at Value 360 Communications, said, “We are indeed honoured and proud to be the exclusive digital media partners for this unique and venerable initiative being undertaken by the CRPF. With our team of highly-trained and sensitized social and digital media experts, we hope to do complete justice to the true spirit of the armed forces while creating adequate momentum for the main event. The objective of our association with the CRPF is to turn the spotlight on the courage, valor, gallantry, sincerity and selflessness demonstrated by the forces. It truly deserves the nation’s salute.”
The CRPF Half Marathon-Run for Unity will be flagged off by cricketing legend and Padma Vibhushan awardee, Sachin Tendulkar. The Half Marathon is anticipated to be a mega event, where the people of India will be able to run side by side with the jawans of the CRPF in a manifestation of their unity, solidarity and respect. The Marathon will start at the Jawaharlal Nehru Stadium, and advancing the race ahead, the route will turn towards the iconic India Gate.