The perceived image of a company can make it or break it. A good image is an essential element for the proper functioning of any organization be it a multi-national company or a small and medium enterprise. However, there are times when the company has to face the blues of a bad reputation. Such a scenario mandates companies to opt for Reputation management and put a full stop to all their goodwill problems.
Now the question is: What is Reputation Management. It is a practice that assists individuals and companies in managing their goodwill effectively and showcasing a genuine image among patrons. The escalating competition in the market and rising levels of awareness among people make it essential for companies to adopt the concept of reputation management in order to survive.
Reputation management ensures that the valuable prestige of companies is shielded against the negatives and a positive image is promoted among stakeholders. With the spiking usage of internet, companies are elevating their concentration on Online Reputation Management to increase their brand recall, maintain their image and raise their visibility among an internet-savvy target audience.
What is Online Reputation Management?
Online Reputation Management enables companies to metamorphose their otherwise negative image on the internet into an attention-grabbing and clear one. It helps in keeping control on the content people view about them online through social media monitoring and cautiously- crafted search queries. Keeping a tab on what users can read and what not, Online Reputation Management aids companies in accentuating their online image by filtering out the negative and unfavorable pieces.
One of the most important aspects of Online Reputation Management is that it helps in keeping tabs on the amount of information made available on the internet. The information can be anything from images and posts to comments and videos to name a few. This way companies can display only the material they really want to make accessible to the potential consumers. For a good reputation management, it’s necessary that companies market themselves sincerely and engage with patrons online on a regular basis.
What is Reputation Management in Public Relations?
Public Relations is a vast domain that includes scores of activities directed to bolster the image of the company. Earlier, Reputation Management was considered a PR term. The advent of the internet resulted in the concept being associated with social media and maintaining the image of companies on different social engines.
Companies can transform their tarnished online image by embracing Online Reputation Management(ORM). It helps them reposition themselves as a brand and increases their visibility on famous search engines like Google. ORM assists companies in recognizing their Google rankings and helps them in knowing what is displayed when their name is searched. It aids organizations in understanding the real image that is perceived by their patrons. Companies can fall into four categories while being searched on a social engine. The categories include Negative, Hey that’s not me, positive and irrelevant. These categories exhibit the actual perception that people have about companies. Having know-how about the nitty-gritty related to the same can help companies in managing reputation online.
The main objective of managing an online reputation is to regulate the kind of content going on the internet, maintain the flow of positive content and eliminate negative pieces from reaching the patrons. It helps companies in monitoring their online development.
Apart from this, ORM influences the revenue-generating capacity of businesses. The internet-driven target audience can create umpteen problems for companies on social platforms like posting a defamatory remark against the company. In order to deal with such issues and avoid a miniscule problem from turning into reputational crisis, Online Reputation Management comes to the fore. It enables companies to monitor all the online pieces that show up on social engines and managing an online reputation.
Online Reputation Management manages the overall online image of the company. It encompasses SEO, blogging, ORM campaigns, Social media promotion and developing valuable content for companies. It enhances the media visibility of the company and renders a multi-faceted image management. It renders excellence and mileage to companies in terms of their social media presence and reflects an esteemed image of the company among its target audience.