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Artificial Intelligence in Marketing
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10 min read
02 December 2021
Artificial Intelligence in Marketing
A new generation of marketers is constantly looking for innovative ways to locate and attract their target customer base. In today's fast-paced and ever-changing digital marketing landscape, getting your message in front of your target audience and achieving results is becoming increasingly difficult. Consider implementing Artificial intelligence.
02 December 2021
Digital Marketing – The new era of storytelling
Over the last decade, digital marketing has emerged as one of the most effective ways of advertising. Playing out over digital channels such as search engines, websites, social media, email, and mobile apps, digital marketing is the means through which businesses endorse goods, services, and brands. Digital Marketing has become so effective because consumers today heavily lean on digital means to conduct product research.
02 December 2021
Influencer marketing - Why it is taking the internet by storm
Influencer marketing is not a new phenomenon, but it is worth all the rage around it today! Influencer marketing has risen to prominence as the world around us gets more digitally advanced, and businesses are investing more time and attention to it than ever before. It is imperative for brands to implement influencer marketing as an element of a coherent digital marketing campaign to help get businesses on the map as a digital company constantly looking for ways to provide the clients with an advantage. A majority of businesses are increasingly focusing on influencer marketing to promote their brands through social media.
10 min read
02 December 2021
Essentials to keep in mind when creating a digital strategy for your brand
Generally speaking, digital branding is the process by which a company's brand identity is communicated to customers via the internet to increase customer loyalty and revenue. A person has a name, appearance, personality, values, a message to convey, and a person to deliver it to. Imagining your brand as a person will help you better understand how to market it