Public Relations & publicity

Seminars, networking meets, celebrations and fundraising events have become the order of the day in outreach strategies, be it in promoting a project, an idea or even a cause to connect across stakeholders. This is in spite of the fact that much hard work goes into planning an event

Every business should understand the difference between Public Relations and publicity as both are two separate things irrespective of their domain. Although, Public Relations and publicity are two different things, they go hand in hand. A good publicity campaign entails PR significantly. Many businesses tend to invest heavily on