Social media

Social Media and publicity work in close coordination with each other. In fact, both these communication-focussed entities work hand in hand. A response-driven community management for a business has the potential to counter a crisis situation and also help the public relations agencies achieve desired result. Nowadays, most audiences

The most obvious benefit of social media seen by most business organizations is the ability of the platform to share content with thousands of followers. However, that is not the only benefit. A lot of small businesses across the globe are discovering more ways by which social media can

Types of Social Media

The Social Media space is booming with more and more individuals and brands using it to meet their communication requirements. At times, understanding the purpose of every channel and the kind of content that is suitable for them becomes challenging. There are several types of social media networks existing

According to a popular saying ‘If you fail to plan, you are planning to fail’. These words make absolute sense, especially when it comes to social media marketing. Till the time you don’t have a goal-oriented strategy, your social media projections are at stake. Once you have a developed

What is Social Media?

Social Media encompasses tools that enable people to create, exchange/share messages and information on virtual networks and communities. It is a means of interaction among people. It is dependent on mobile and web-based technologies for the development of interactive platforms used by individuals for discussing, co-creating and engaging user-generated